Marketing for films are very important, but they also have their downfalls. Marketing is important in the sense that this is how the movie gets to everyone. It’s also how the companies get their money, via toys and merchandise, for more marketing.
There are many movies that have had major successes with marketing such as Spider-man: Homecoming. This movie was marketed through cross-media methods. Columbia Pictures partnered with Target and Kellogg’s cereal as their marketing. They also pre-released the movie’s merchandise so people got hyped for the movie. This movie is also on xfinity stream and is still getting profit off of It. The game proved to be popular too, also creating hype and proved to be another great marketing tactic. All though this is a lot of marketing, the Spider-man franchise is popular as a whole. This also has a play in how popular this movie was. Prequels to the movies and how popular might make the future movies more popular and have higher expectations by the public. The Fast and Furious franchise is also quite popular. These are a series of movies, 14 to be more specifically, that have been going since 2001. The first fast and furious movie was featured in a film festival which started its whole franchise. The movies even have a ride in Disney World along with cross promotion from a phone company which came with new posters and promotional chances. Fast and Furious Is one of the most popular movie franchises because of how many movies and clout they got. Since these movies are so popular the automatic response to being told they are making a new movie is to be excited. This is just one of the many examples of popular media due to marketing. There are so many movies that have benefited from marketing. Only a few haven’t benefited from marketing or even didn’t need it for success.
Sometimes, marketing means nothing in a movie’s popularity. Well, the movie The Babadook, an Australian psychological horror movie, was barely marketed. This movie was very popular and many people I know really love the movie for its horror aspect. Though the budget isn’t important, it was 1 million dollars which is pretty low compared to every other film. The movie started off as just an Indi film which premiered in a film festival. It soon got popular and was released in theaters in 2014. This is an example of marketing. All though this movie was a great success because of its marketing, this does not mean every film with low marketing or even high marketing makes it big. Despite its large marketing display, movies such as Ugly Dolls weren’t exactly popular. Even though the marketing was huge for it, the hype didn’t match up to the actual quality of the movie. They had tons of commercials during and before it had been released but automatically had stopped after it was taken from the TV as it left the theaters. According to Deadline, it was a “disastrous start” for this movie. The director thought that if he had enough marketing and exposure that his movie would be popular, he proved that to be wrong. This movie just proves that marketing doesn’t automatically make a movie popular. Yes, some people watched the movie due to marketing, but overall, this was a huge flop. So no, marketing doesn’t exactly make or break a movie.
In conclusion, marketing is both important and not important at the same time. Some marketing can be beneficial or can damage the popularity.
