Music video research blog

Last project, the commercial, was very fun. It was very informative and a good first learning experience. In the last project, we learned lots of stuff like how to zoom, use the camera and how to plan out what we’re doing. It was very fun but we learned to not work in large groups agin because it didn’t work out as much as planed. We also learned to plan out our ideas out better before executing them. I liked working in the big group but it was too much. In this project, which is a music video, we decided to work in pairs. In the new project, the music video, we will learn from our experiences and hopefully everything will work out. The song we chose is called Chinese New Year. This song is by the band SALES. Chinese New Year is in the genre of pop. They released this song in 2014 but it didn’t get popular until recently. SALES is an American band from Florida. The members are Lauren Morgan and Jordan Shih. They are joined on tour by Malcolm Martin, who is the live drummer and percussionist for when they go on tour. Some other songs they play are Vow and Thurs 6-25. With the genre of our song being pop, there was a lot of music videos of songs in the same genre to look at for reference and ideas for our music video. The camera angles are often eye level, high angles, and over the shoulder. 1. The shots typically are single, two, or three shot, and medium shots. The editing consists of sharp and sudden cuts and lots of different angles. 2. The costumes usually consist of odd or eccentric designs. They often dress in dresses and suits with bright pops of color or the entire thing is colorful. 3. The lighting is bright and colorful to mix with the bright costumes. The lights are usually flashing and or sparking so it catches the audience’s attention. 4. They usually act happy or joyful depending on the music, like if the song is more upbeat and peppy, then they might be smiling. If the music has a more sad tone then they might be frowning and slouching. 5. The makeup usually goes with the costumes like if they have a colorful dress then they might have colorful makeup. It ranges from being extravagant to stand out or very light and subtle depending on the surrounding colors. 6. The props tend to be comically large and not proportional compared to the surroundings and characters. They also tend to have bright colors to match with the costumes and lights. The setting is usually in a bright room with some sort of color in it. The setting also is often outside on a sunny day.